Designed to Deliver

Uplifting New Motion Labs brand to match it's cutting edge cycling technology. Developing the world’s fastest, strongest and most durable drivetrain technology for cycling and eCargo bikes.

I lead the brand evolution from concept to execution, staying true to the roots of the brand, resulting in a modern clean identity that competes with the market leaders. I developed a scaleable toolkit that is adaptable. The logo symbolises strength, confidence and cutting edge technology.