World Bath Bomb Day

In 1989 Lush created the very first bath bomb. 33 years later Lush target to re-establish leadership in bath innovation and generate brand awareness. Taking your bathing to the next level and reinforcing Lush as a wellbeing brand.

The direction was to show this as a huge milestone and an opportunity for a big celebration. We added layers and depth to the creative so you could feel like you're stepping into a bath and embracing the anniversary. We mixed this with a striking bold type treatment that can showcase short punchy messaging throughout.